Under the administration of Shantou city, Guangdong province, Chenghai is the leading toy manufacturing and export region in mainland China. Most of the listed companies are located in Chenghai.

Toy and gift industry has always been the feature and backbone industry for Chenghai. At present, Chenghai has more than 2,800 enterprises dealing with toys and gifts, with a total working staff of over 100,000. The toy and gift industry last year alone generated an overall output of 8.8 billion Yuan, occupying over 40% of total industry output in the region. More than 70% products made in Chenghai enjoy markets in over 100 countries and regions.

In addition, Chenghai enterprises produce more than 50,000 patterns of toys and gifts. With continuous upgrading of products, mid and high grade of toy products with sound, lights or operated by batteries take over 20% out of the total. Enterprises in Chenghai divide the work naturally, and have formed a complex system mixed with printing, coating and packing. The kits of services made up of raw materials supply, mould process, assembling, packing, marketing and transportation have come into being.